Rebranding of campbell complex and impact toward its brand equity / Muhd Hafiz Ramli

Maintaining strong brand equity is not an easy task for the organization. Without proper planning and strategy, the brand might face lots of trouble. The same goes to the Campbell Complex. This shopping complex used to be very famous in the backdays. But now the situasion is not the same anymore. Th...

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書目詳細資料
主要作者:	Ramli, Muhd Hafiz
格式:	Thesis
語言:	English
出版:	2012
主題:	Study and teaching Research
在線閱讀:	https://ir.uitm.edu.my/id/eprint/33088/1/33088.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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