Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif

The aim of this study is to identify the Factors Influencing Purchasing Decisions of House Purchaser: A Case Study at Binaraya PKINK Sdn. Bhd. There are fourth factors that will be studied, which are price, design, family size and quality. This study also conducted to examine what is the most influe...

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主要作者:	Abd Latif, Nurul Atikah
格式:	Thesis
语言:	English
出版:	2012
主题:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
在线阅读:	https://ir.uitm.edu.my/id/eprint/33222/1/33222.pdf
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id	my-uitm-ir.33222
record_format	uketd_dc
spelling	my-uitm-ir.332222020-08-05T04:15:27Z Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif 2012-07 Abd Latif, Nurul Atikah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The aim of this study is to identify the Factors Influencing Purchasing Decisions of House Purchaser: A Case Study at Binaraya PKINK Sdn. Bhd. There are fourth factors that will be studied, which are price, design, family size and quality. This study also conducted to examine what is the most influence factor that influencing customers’ purchasing decision among the house purchaser at Binaraya PKINK Sdn. Bhd. Moreover, questionnaires have been used in order to get feedback from customers. Then, the researcher will analyze the data from questionnaires using Statistical Package for Social Science 16.0 Students Version. The data will interpret and test using frequency distribution analysis and mean. Other than that, hypotheses will be test using correlation analysis, correlation coefficient and multiple regressions. Researcher will distribute 100 questionnaires to select Binaraya PKINK Sdn. Bhd. customers who deal with this cooperation. The collecting data is then tested on its Frequency analysis. Next, analyze using Reliability analysis and Hypotheses analysis. The findings of this paper revealed that the most factor that influence purchasing decision among of house purchaser is quality factor. Based from the result obtained, researcher suggest some recommendations that can help Binaraya PKINK Sdn. Bhd to increase the standard of houses that it offered to customers and able to compete with others competitors in the current real estate market. 2012-07 Thesis https://ir.uitm.edu.my/id/eprint/33222/ https://ir.uitm.edu.my/id/eprint/33222/1/33222.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Hassan, Prof. Madya Hajah Yasmin Ismail, Dr. Zurina
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Hassan, Prof. Madya Hajah Yasmin Ismail, Dr. Zurina
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Abd Latif, Nurul Atikah Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif
description	The aim of this study is to identify the Factors Influencing Purchasing Decisions of House Purchaser: A Case Study at Binaraya PKINK Sdn. Bhd. There are fourth factors that will be studied, which are price, design, family size and quality. This study also conducted to examine what is the most influence factor that influencing customers’ purchasing decision among the house purchaser at Binaraya PKINK Sdn. Bhd. Moreover, questionnaires have been used in order to get feedback from customers. Then, the researcher will analyze the data from questionnaires using Statistical Package for Social Science 16.0 Students Version. The data will interpret and test using frequency distribution analysis and mean. Other than that, hypotheses will be test using correlation analysis, correlation coefficient and multiple regressions. Researcher will distribute 100 questionnaires to select Binaraya PKINK Sdn. Bhd. customers who deal with this cooperation. The collecting data is then tested on its Frequency analysis. Next, analyze using Reliability analysis and Hypotheses analysis. The findings of this paper revealed that the most factor that influence purchasing decision among of house purchaser is quality factor. Based from the result obtained, researcher suggest some recommendations that can help Binaraya PKINK Sdn. Bhd to increase the standard of houses that it offered to customers and able to compete with others competitors in the current real estate market.
format	Thesis
qualification_level	Bachelor degree
author	Abd Latif, Nurul Atikah
author_facet	Abd Latif, Nurul Atikah
author_sort	Abd Latif, Nurul Atikah
title	Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif
title_short	Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif
title_full	Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif
title_fullStr	Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif
title_full_unstemmed	Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif
title_sort	factors influencing purchasing decisions of house purchaser : a case study at binaraya pkink sdn. bhd / nurul atikah abd latif
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/33222/1/33222.pdf
_version_	1783734227447054336

Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif

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