Is it price a key factor that determined by consumers in buying car? A case study: Kota Bharu / Nor Hazirah Jaya Mara

Nowadays, people are more demanding about what they want. When buying a car, consumers can make use of 3 senses which are vision, hearing and touch. The customers who had visited the showroom believed that the look of the vehicle is extremely important since it defines their personality. Therefore,...

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Bibliographic Details
Main Author: Jaya Mara, Nor Hazirah
Format: Thesis
Published: 2011
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