A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi
Nowadays, Takaful products has growth rapidly and it has been widely spread in both Muslim and non-Muslim countries. In order to encourage more acceptance by people, Takaful industry need to use social media as a medium to build awareness about Takaful product. Social media gained precedence in toda...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/34484/1/34484.pdf |
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