A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi

Nowadays, Takaful products has growth rapidly and it has been widely spread in both Muslim and non-Muslim countries. In order to encourage more acceptance by people, Takaful industry need to use social media as a medium to build awareness about Takaful product. Social media gained precedence in toda...

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Main Author:	Mat Nawi, Nurul Safinah
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Social aspects Social marketing Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/34484/1/34484.pdf
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id	my-uitm-ir.34484
record_format	uketd_dc
spelling	my-uitm-ir.344842020-09-17T04:16:51Z A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi 2017-01 Mat Nawi, Nurul Safinah Social aspects. Social marketing Marketing Marketing research. Marketing research companies. Sales forecasting Nowadays, Takaful products has growth rapidly and it has been widely spread in both Muslim and non-Muslim countries. In order to encourage more acceptance by people, Takaful industry need to use social media as a medium to build awareness about Takaful product. Social media gained precedence in today’s business environment, and consumers themselves are more receptive to this marketing media. This research a study of determinants of social media marketing towards acceptance of Takaful products had been conducted to analyze the relationship among determinants of social media marketing. There are three independent variables of this research which is trust on social media, interactive on social media and advertisement characteristics in social media towards acceptance of Takaful products. This research has been answered by 135 respondents through questionnaire. By using application Statistical Package for the Social Science (SPSS) version 20 has been used to analyze the data. Based on the study, the results shows there are significant relationship between trust on social media marketing and advertising characteristics towards acceptance Takaful products 2017-01 Thesis https://ir.uitm.edu.my/id/eprint/34484/ https://ir.uitm.edu.my/id/eprint/34484/1/34484.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Samat, Muhammad Faizal
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Samat, Muhammad Faizal
topic	Social aspects Social marketing Marketing Social aspects Social marketing
spellingShingle	Social aspects Social marketing Marketing Social aspects Social marketing Mat Nawi, Nurul Safinah A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi
description	Nowadays, Takaful products has growth rapidly and it has been widely spread in both Muslim and non-Muslim countries. In order to encourage more acceptance by people, Takaful industry need to use social media as a medium to build awareness about Takaful product. Social media gained precedence in today’s business environment, and consumers themselves are more receptive to this marketing media. This research a study of determinants of social media marketing towards acceptance of Takaful products had been conducted to analyze the relationship among determinants of social media marketing. There are three independent variables of this research which is trust on social media, interactive on social media and advertisement characteristics in social media towards acceptance of Takaful products. This research has been answered by 135 respondents through questionnaire. By using application Statistical Package for the Social Science (SPSS) version 20 has been used to analyze the data. Based on the study, the results shows there are significant relationship between trust on social media marketing and advertising characteristics towards acceptance Takaful products
format	Thesis
qualification_level	Bachelor degree
author	Mat Nawi, Nurul Safinah
author_facet	Mat Nawi, Nurul Safinah
author_sort	Mat Nawi, Nurul Safinah
title	A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi
title_short	A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi
title_full	A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi
title_fullStr	A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi
title_full_unstemmed	A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi
title_sort	study of determinations of social media marketing towards acceptance of takaful products / nurul safinah mat nawi
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/34484/1/34484.pdf
_version_	1783734267600175104

A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi

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