In-game-advertising (advergame) as an alternative tools in increasing local brand awareness / Suzani Azmin

Advergaming had proven to be successful in United States market with million of people visiting online gaming sites. In India, mobile gaming would be a more popular platform for advergames, than the Internet. Meanwhile in Malaysia, the market of advergaming is still at its infant stage. This stud...

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Bibliographic Details
Main Author: Azmin, Suzani
Format: Thesis
Published: 2006
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