In-game-advertising (advergame) as an alternative tools in increasing local brand awareness / Suzani Azmin
Advergaming had proven to be successful in United States market with million of people visiting online gaming sites. In India, mobile gaming would be a more popular platform for advergames, than the Internet. Meanwhile in Malaysia, the market of advergaming is still at its infant stage. This stud...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
2006
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ir.uitm.edu.my/id/eprint/3610/1/TM_SUZANI%20AZMIN%20AD%2006_5%201.pdf |
| الوسوم: |
إضافة وسم
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