Sarawak ethnic food consumption intention amongst generation Y at UCSI University Sarawak / Joseph Martin Pudun... [et al.]
Despite becoming more aware of food consumption from the perspectives of nutrition, health and safety, how Malaysians perceive ethnic food and what attracts or motivates them to consume it remains largely inconclusive. The study on consumption intention behaviour of Sarawak Ethnic Food among Generat...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/36824/1/36824.pdf |
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