Using rational and emotional appeal in online advertisement for Muslim customers / Aisyah Nursyuhadah Shamsu Kamar

This study is about using rational and emotional appeals in online advertisement for Muslim customers. Also, this research is to identify key factors that influence Muslim customers in selecting online advertising appeals, to examine the relationship between the factors that influence Muslim custome...

Full description

Saved in:
Bibliographic Details
Main Author: Shamsu Kamar, Aisyah Nursyuhadah
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/36834/1/36834.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!