The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini

Purpose — To examine the factors that contribute shopping to online enjoyment of students UT HM when buying apparel. The factors to be examined were low price, convenience orientation, privacy and trust. Methodology/Approach — A total of 97 subjects who are students in the age range 18 years old a...

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Main Author:	Haji Zaini, Nur Hidayah
Format:	Thesis
Published:	2016
Subjects:	Human behavior Behaviorism Neobehaviorism Behavioral psychology Marketing
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id	my-uitm-ir.36836
record_format	uketd_dc
spelling	my-uitm-ir.368362020-11-17T02:30:27Z The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini 2016-06 Haji Zaini, Nur Hidayah Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Marketing Purpose — To examine the factors that contribute shopping to online enjoyment of students UT HM when buying apparel. The factors to be examined were low price, convenience orientation, privacy and trust. Methodology/Approach — A total of 97 subjects who are students in the age range 18 years old and above and have experienced in online clothing were obtained through purposive sampling technique in answering in the questionnaire. Findings — All the variables were reliable since the Cronbach' Alpha is more than 0.6. Regression analysis shows only privacy and trust are the most concerned factor that contribute to shopping online enjoyment of students UT HM when buying apparel. For recommendation, online retailers should aware the privacy and trust when customers purchased online. 2016-06 Thesis https://ir.uitm.edu.my/id/eprint/36836/ degree Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
topic	Human behavior Behaviorism Neobehaviorism Behavioral psychology Marketing
spellingShingle	Human behavior Behaviorism Neobehaviorism Behavioral psychology Marketing Haji Zaini, Nur Hidayah The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
description	Purpose — To examine the factors that contribute shopping to online enjoyment of students UT HM when buying apparel. The factors to be examined were low price, convenience orientation, privacy and trust. Methodology/Approach — A total of 97 subjects who are students in the age range 18 years old and above and have experienced in online clothing were obtained through purposive sampling technique in answering in the questionnaire. Findings — All the variables were reliable since the Cronbach' Alpha is more than 0.6. Regression analysis shows only privacy and trust are the most concerned factor that contribute to shopping online enjoyment of students UT HM when buying apparel. For recommendation, online retailers should aware the privacy and trust when customers purchased online.
format	Thesis
qualification_level	Bachelor degree
author	Haji Zaini, Nur Hidayah
author_facet	Haji Zaini, Nur Hidayah
author_sort	Haji Zaini, Nur Hidayah
title	The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
title_short	The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
title_full	The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
title_fullStr	The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
title_full_unstemmed	The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
title_sort	factors that contribute to shopping online enjoyment of students uthm when buying apparel / nur hidayah haji zaini
granting_institution	Universiti Teknologi MARA Cawangan Sarawak
granting_department	Faculty of Business Management
publishDate	2016
_version_	1783734367412027392

The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini

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