The effects of effective interpersonal communication on customers' satisfaction in Petrol Station at Taman Melati, Kuala Lumpur / Muhammad Faidi Safarrudin

The retail industry in petroleum at Malaysia is facing increasingly competitive challenges as with other industries around the world. The study investigated the relationship between five variables of effective interpersonal communication in petrol station at Taman Melati, Kuala Lumpur. There are thr...

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Main Author: Safarrudin, Muhammad Faidi
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/36927/1/36927.pdf
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spelling my-uitm-ir.369272022-04-18T06:49:57Z The effects of effective interpersonal communication on customers' satisfaction in Petrol Station at Taman Melati, Kuala Lumpur / Muhammad Faidi Safarrudin 2016-06 Safarrudin, Muhammad Faidi Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Personality The retail industry in petroleum at Malaysia is facing increasingly competitive challenges as with other industries around the world. The study investigated the relationship between five variables of effective interpersonal communication in petrol station at Taman Melati, Kuala Lumpur. There are three petrol stations in Taman Melati. The main objective of this study is actually to identify the important aspects of effective interpersonal communication in the petrol station service. Then, it also wants to examine the effectiveness of effective interpersonal communication on customers' satisfaction in the petrol station. The last objective of this research is to evaluate the relationship between effective interpersonal communications with customers' behavioural intention. There are 200 questionnaire were distributed to the respondent in Taman Melati. However, there are only 172 were return back. From 172 questionnaires, 150 of them is complete questionnaire and other 22 is Incomplete questionnaire. Among those five variable tested, personality, ability, verbal communication, non-verbal communication and ethical were the five main predictor variable to overall customers' satisfaction and significantly and positively influence overall customer's satisfaction towards the effective interpersonal communication in petrol station at Taman Melati. Recommendations to the petrol station and discussion for future studies are also provided in this research. 2016-06 Thesis https://ir.uitm.edu.my/id/eprint/36927/ https://ir.uitm.edu.my/id/eprint/36927/1/36927.pdf text en public degree Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Human behavior
Behaviorism
Neobehaviorism
Behavioral psychology
Personality
spellingShingle Human behavior
Behaviorism
Neobehaviorism
Behavioral psychology
Personality
Safarrudin, Muhammad Faidi
The effects of effective interpersonal communication on customers' satisfaction in Petrol Station at Taman Melati, Kuala Lumpur / Muhammad Faidi Safarrudin
description The retail industry in petroleum at Malaysia is facing increasingly competitive challenges as with other industries around the world. The study investigated the relationship between five variables of effective interpersonal communication in petrol station at Taman Melati, Kuala Lumpur. There are three petrol stations in Taman Melati. The main objective of this study is actually to identify the important aspects of effective interpersonal communication in the petrol station service. Then, it also wants to examine the effectiveness of effective interpersonal communication on customers' satisfaction in the petrol station. The last objective of this research is to evaluate the relationship between effective interpersonal communications with customers' behavioural intention. There are 200 questionnaire were distributed to the respondent in Taman Melati. However, there are only 172 were return back. From 172 questionnaires, 150 of them is complete questionnaire and other 22 is Incomplete questionnaire. Among those five variable tested, personality, ability, verbal communication, non-verbal communication and ethical were the five main predictor variable to overall customers' satisfaction and significantly and positively influence overall customer's satisfaction towards the effective interpersonal communication in petrol station at Taman Melati. Recommendations to the petrol station and discussion for future studies are also provided in this research.
format Thesis
qualification_level Bachelor degree
author Safarrudin, Muhammad Faidi
author_facet Safarrudin, Muhammad Faidi
author_sort Safarrudin, Muhammad Faidi
title The effects of effective interpersonal communication on customers' satisfaction in Petrol Station at Taman Melati, Kuala Lumpur / Muhammad Faidi Safarrudin
title_short The effects of effective interpersonal communication on customers' satisfaction in Petrol Station at Taman Melati, Kuala Lumpur / Muhammad Faidi Safarrudin
title_full The effects of effective interpersonal communication on customers' satisfaction in Petrol Station at Taman Melati, Kuala Lumpur / Muhammad Faidi Safarrudin
title_fullStr The effects of effective interpersonal communication on customers' satisfaction in Petrol Station at Taman Melati, Kuala Lumpur / Muhammad Faidi Safarrudin
title_full_unstemmed The effects of effective interpersonal communication on customers' satisfaction in Petrol Station at Taman Melati, Kuala Lumpur / Muhammad Faidi Safarrudin
title_sort effects of effective interpersonal communication on customers' satisfaction in petrol station at taman melati, kuala lumpur / muhammad faidi safarrudin
granting_institution Universiti Teknologi MARA Cawangan Sarawak
granting_department Faculty of Business Management
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/36927/1/36927.pdf
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