Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]

Consumers make many buying decisions every day decisions are the focal point of a marketer’s effort. Marketing stimuli consist of four Ps, which are product, price, place, and promotion. Consumer purchases are strongly influenced by cultural, social, personal, and psychological characteristics (Azu...

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Bibliographic Details
Main Authors: Agam, Darel Nicol Luna, Usin @ Husin, Ymma Fatzrin
Format: Thesis
Published: 2013
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