Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]

Consumers make many buying decisions every day decisions are the focal point of a marketer’s effort. Marketing stimuli consist of four Ps, which are product, price, place, and promotion. Consumer purchases are strongly influenced by cultural, social, personal, and psychological characteristics (Azu...

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Main Authors:	Agam, Darel Nicol Luna, Usin @ Husin, Ymma Fatzrin
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/37026/1/37026.pdf
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id	my-uitm-ir.37026
record_format	uketd_dc
spelling	my-uitm-ir.370262020-11-17T01:47:24Z Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.] 2013-07 Agam, Darel Nicol Luna Usin @ Husin, Ymma Fatzrin Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Consumers make many buying decisions every day decisions are the focal point of a marketer’s effort. Marketing stimuli consist of four Ps, which are product, price, place, and promotion. Consumer purchases are strongly influenced by cultural, social, personal, and psychological characteristics (Azuma & Femie, 2003). The luxury sector targets its products and services at consumers at the top-end of the wealth spectrum (Mansharamani & Khanna, 2008). These self-selected elites are more or less price-insensitive and choose to spend their time and money on objects that are plainly opulence rather than necessities (Mansharamani & Khanna, 2008). For these reasons, luxury and prestige brands have for centuries commanded an unwavering and often illogical customer loyalty. In general, luxury goods are highly priced products often in the niche market of goods. Individuals purchase these goods for different purposes. These could include a diamond engagement ring, a Louis Vuitton bag for self-reward, an expensive car to match the neighbor’s BMW, or a luxury brand of headband called Sereni & Shentel, a luxury product which was chosen for this research and will be further explained in the background of study. 2013-07 Thesis https://ir.uitm.edu.my/id/eprint/37026/ https://ir.uitm.edu.my/id/eprint/37026/1/37026.pdf text en public masters Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Agam, Darel Nicol Luna Usin @ Husin, Ymma Fatzrin Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]
description	Consumers make many buying decisions every day decisions are the focal point of a marketer’s effort. Marketing stimuli consist of four Ps, which are product, price, place, and promotion. Consumer purchases are strongly influenced by cultural, social, personal, and psychological characteristics (Azuma & Femie, 2003). The luxury sector targets its products and services at consumers at the top-end of the wealth spectrum (Mansharamani & Khanna, 2008). These self-selected elites are more or less price-insensitive and choose to spend their time and money on objects that are plainly opulence rather than necessities (Mansharamani & Khanna, 2008). For these reasons, luxury and prestige brands have for centuries commanded an unwavering and often illogical customer loyalty. In general, luxury goods are highly priced products often in the niche market of goods. Individuals purchase these goods for different purposes. These could include a diamond engagement ring, a Louis Vuitton bag for self-reward, an expensive car to match the neighbor’s BMW, or a luxury brand of headband called Sereni & Shentel, a luxury product which was chosen for this research and will be further explained in the background of study.
format	Thesis
qualification_level	Master's degree
author	Agam, Darel Nicol Luna Usin @ Husin, Ymma Fatzrin
author_facet	Agam, Darel Nicol Luna Usin @ Husin, Ymma Fatzrin
author_sort	Agam, Darel Nicol Luna
title	Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]
title_short	Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]
title_full	Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]
title_fullStr	Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]
title_full_unstemmed	Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]
title_sort	consumer buying behavior of luxury branded good / darel nicol luna anak agam… [et al.]
granting_institution	Universiti Teknologi MARA Cawangan Sarawak
granting_department	Faculty of Business Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/37026/1/37026.pdf
_version_	1783734385600626688

Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]

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