Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]
Consumers make many buying decisions every day decisions are the focal point of a marketer’s effort. Marketing stimuli consist of four Ps, which are product, price, place, and promotion. Consumer purchases are strongly influenced by cultural, social, personal, and psychological characteristics (Azu...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/37026/1/37026.pdf |
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