The critical success factors of e-CRM implementation in Saudi companies / Mazen Abdul Jabbar
Electronic Customer Relation Management (e-CRM) is a new marketing tool that is widely used by organizations in various domains such as business, education and government agencies. One of the most important functional areas of e-CRM is in managing the organization's customers. However, the impl...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/37031/1/37031.pdf |
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