The impact of motivational factors, social sites, and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan

The purpose of this study is to identify what are the factors impacting the customer purchase decision on mobile phone among Gen Y group in Kuching Sarawak. The determinants or factor of purchase decision among Gen Y group were discussed in this research are motivational factors, social sites and af...

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Bibliographic Details
Main Author: Redzuan, Azrul Azwan
Format: Thesis
Published: 2015
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