The impact of motivational factors, social sites, and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan

The purpose of this study is to identify what are the factors impacting the customer purchase decision on mobile phone among Gen Y group in Kuching Sarawak. The determinants or factor of purchase decision among Gen Y group were discussed in this research are motivational factors, social sites and af...

Full description

Saved in:

Bibliographic Details
Main Author:	Redzuan, Azrul Azwan
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HB Economic Theory Demography
Online Access:	https://ir.uitm.edu.my/id/eprint/37126/1/37126.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.37126
record_format	uketd_dc
spelling	my-uitm-ir.371262020-11-17T06:28:02Z The impact of motivational factors, social sites, and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan 2015-12 Redzuan, Azrul Azwan HB Economic Theory. Demography Purchasing. Selling. Sales personnel. Sales executives The purpose of this study is to identify what are the factors impacting the customer purchase decision on mobile phone among Gen Y group in Kuching Sarawak. The determinants or factor of purchase decision among Gen Y group were discussed in this research are motivational factors, social sites and affinity of Gen Y towards mobile phone. The objective of this research is to identify the relationship between motivational factors that influence Gen Y purchase decision of mobile phone, to examine relationship between affinity factors of Gen Y towards mobile phone on their purchase decision, and to examine between social sites credibility that influence Gen Y on purchase decision of mobile phone. The survey involves of 200 respondents from Kuching area but the data that can be used is only 150. Data obtained using primary and Tel secondary data. The data was analyzed using SPSS software to get frequency, reliability, correlation, and regression. The results are all independent variables have a relationship to the purchase decision among Gen Y group. 2015-12 Thesis https://ir.uitm.edu.my/id/eprint/37126/ https://ir.uitm.edu.my/id/eprint/37126/1/37126.pdf text en public masters Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	HB Economic Theory Demography HB Economic Theory Demography
spellingShingle	HB Economic Theory Demography HB Economic Theory Demography Redzuan, Azrul Azwan The impact of motivational factors, social sites, and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
description	The purpose of this study is to identify what are the factors impacting the customer purchase decision on mobile phone among Gen Y group in Kuching Sarawak. The determinants or factor of purchase decision among Gen Y group were discussed in this research are motivational factors, social sites and affinity of Gen Y towards mobile phone. The objective of this research is to identify the relationship between motivational factors that influence Gen Y purchase decision of mobile phone, to examine relationship between affinity factors of Gen Y towards mobile phone on their purchase decision, and to examine between social sites credibility that influence Gen Y on purchase decision of mobile phone. The survey involves of 200 respondents from Kuching area but the data that can be used is only 150. Data obtained using primary and Tel secondary data. The data was analyzed using SPSS software to get frequency, reliability, correlation, and regression. The results are all independent variables have a relationship to the purchase decision among Gen Y group.
format	Thesis
qualification_level	Master's degree
author	Redzuan, Azrul Azwan
author_facet	Redzuan, Azrul Azwan
author_sort	Redzuan, Azrul Azwan
title	The impact of motivational factors, social sites, and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
title_short	The impact of motivational factors, social sites, and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
title_full	The impact of motivational factors, social sites, and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
title_fullStr	The impact of motivational factors, social sites, and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
title_full_unstemmed	The impact of motivational factors, social sites, and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
title_sort	impact of motivational factors, social sites, and affinity of gen y towards mobile phone purchase decision / azrul azwan redzuan
granting_institution	Universiti Teknologi MARA Cawangan Sarawak
granting_department	Faculty of Business Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/37126/1/37126.pdf
_version_	1783734390266789888

The impact of motivational factors, social sites, and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan

Similar Items