Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas

The purpose of this research project is to examine the factors of marketing mix and service quality that influenced customer satisfaction towards Kedai Rakyat Satu Malaysia (KR1M). This research included several divisions in Sarawak that has KR1M branch such as Kuching, Serian, Sri Aman, Engkelili,...

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Bibliographic Details
Main Authors: Laga, Lisa, Lucas, Jenny
Format: Thesis
Published: 2016
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