Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas

The purpose of this research project is to examine the factors of marketing mix and service quality that influenced customer satisfaction towards Kedai Rakyat Satu Malaysia (KR1M). This research included several divisions in Sarawak that has KR1M branch such as Kuching, Serian, Sri Aman, Engkelili,...

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Main Authors:	Laga, Lisa, Lucas, Jenny
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Marketing Branding (Marketing) Department stores
Online Access:	https://ir.uitm.edu.my/id/eprint/37243/1/37243.pdf
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id	my-uitm-ir.37243
record_format	uketd_dc
spelling	my-uitm-ir.372432020-11-24T03:48:05Z Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas 2016-07 Laga, Lisa Lucas, Jenny Marketing Branding (Marketing) Customer services. Customer relations Department stores The purpose of this research project is to examine the factors of marketing mix and service quality that influenced customer satisfaction towards Kedai Rakyat Satu Malaysia (KR1M). This research included several divisions in Sarawak that has KR1M branch such as Kuching, Serian, Sri Aman, Engkelili, Sibu, Tatau, Bintulu dan Miri. To achieve the objectives of this research project, research questions and hypotheses are developed and tested. Primary data were collected through survey questionnaire for this research purposes and 350 sets of questionnaire form were distributed but only 325 were collected and returned. Furthermore, the hypotheses are measured accordingly and the results obtained will be explained later. In this research we are using Statistical Package for Social Science (SPSS) version 21.0. Data collected through instrument of questionnaires are able to be analyzed and results obtained are discussed. Beside that, the findings of this research project were discussed in order to understand the relationship between marketing mix and service with customer satisfaction. Hence, we acknowledge that both factors are important in influencing customer satisfaction towards KR1M. In addition, the demographic does not give much different toward customer satisfaction. Lastly, managerial implications have been discussed to provide insight and useful information to the management of KR1M. On the other hand, recommendations will be developed to assist future researchers. 2016-07 Thesis https://ir.uitm.edu.my/id/eprint/37243/ https://ir.uitm.edu.my/id/eprint/37243/1/37243.pdf text en public masters Universiti Teknologi MARA Cawangan Sarawak, Kampus Samarahan Faculty Arshad Ayub Graduate Business School
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Marketing Branding (Marketing) Marketing Department stores
spellingShingle	Marketing Branding (Marketing) Marketing Department stores Laga, Lisa Lucas, Jenny Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas
description	The purpose of this research project is to examine the factors of marketing mix and service quality that influenced customer satisfaction towards Kedai Rakyat Satu Malaysia (KR1M). This research included several divisions in Sarawak that has KR1M branch such as Kuching, Serian, Sri Aman, Engkelili, Sibu, Tatau, Bintulu dan Miri. To achieve the objectives of this research project, research questions and hypotheses are developed and tested. Primary data were collected through survey questionnaire for this research purposes and 350 sets of questionnaire form were distributed but only 325 were collected and returned. Furthermore, the hypotheses are measured accordingly and the results obtained will be explained later. In this research we are using Statistical Package for Social Science (SPSS) version 21.0. Data collected through instrument of questionnaires are able to be analyzed and results obtained are discussed. Beside that, the findings of this research project were discussed in order to understand the relationship between marketing mix and service with customer satisfaction. Hence, we acknowledge that both factors are important in influencing customer satisfaction towards KR1M. In addition, the demographic does not give much different toward customer satisfaction. Lastly, managerial implications have been discussed to provide insight and useful information to the management of KR1M. On the other hand, recommendations will be developed to assist future researchers.
format	Thesis
qualification_level	Master's degree
author	Laga, Lisa Lucas, Jenny
author_facet	Laga, Lisa Lucas, Jenny
author_sort	Laga, Lisa
title	Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas
title_short	Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas
title_full	Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas
title_fullStr	Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas
title_full_unstemmed	Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas
title_sort	customer satisfaction with kedai rakyat satu malaysia / lisa laga and jenny lucas
granting_institution	Universiti Teknologi MARA Cawangan Sarawak, Kampus Samarahan
granting_department	Faculty Arshad Ayub Graduate Business School
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/37243/1/37243.pdf
_version_	1783734407717191680

Customer satisfaction with Kedai Rakyat Satu Malaysia / Lisa Laga and Jenny Lucas

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