Factors that influence consumer attitude toward counterfeit product and purchase intention at Parkcity Mall Bintulu / Christalina anak Lumut
This research aims to identify factor that influence consumer attitude toward counterfeit product at Parkcity Mall Bintulu that lean to purchase intention. The factors that used to identify this study are price, risk averseness, social influence and personal gratification. It also aims to examine th...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/37412/1/37412.pdf |
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