Factors that influence consumer attitude toward counterfeit product and purchase intention at Parkcity Mall Bintulu / Christalina anak Lumut

This research aims to identify factor that influence consumer attitude toward counterfeit product at Parkcity Mall Bintulu that lean to purchase intention. The factors that used to identify this study are price, risk averseness, social influence and personal gratification. It also aims to examine th...

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Main Author:	Lumut, Christalina
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Personnel management Employment management Research
Online Access:	https://ir.uitm.edu.my/id/eprint/37412/1/37412.pdf
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id	my-uitm-ir.37412
record_format	uketd_dc
spelling	my-uitm-ir.374122020-11-23T12:09:38Z Factors that influence consumer attitude toward counterfeit product and purchase intention at Parkcity Mall Bintulu / Christalina anak Lumut 2015-06 Lumut, Christalina Personnel management. Employment management Research This research aims to identify factor that influence consumer attitude toward counterfeit product at Parkcity Mall Bintulu that lean to purchase intention. The factors that used to identify this study are price, risk averseness, social influence and personal gratification. It also aims to examine the link between the attitude toward counterfeit product and purchase intention. It is to understand whether the attitude toward counterfeit product and purchase intention have negative or positive relationship. The studies also examme the best recommendation by respondent that can be used to reduce the demand of counterfeit product. Utilizing descriptive survey research design and modified price, risk averseness, social influence, personal gratification, attitude toward counterfeit product and purchase intention questionnaire to collect primary data from samples of 250 respondents, the study finds that social influence and risk averseness have the higher effect on consumer attitude toward counterfeit and positive relationship between attitude toward counterfeit product and purchase intention. 2015-06 Thesis https://ir.uitm.edu.my/id/eprint/37412/ https://ir.uitm.edu.my/id/eprint/37412/1/37412.pdf text en public masters Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Personnel management Employment management Research
spellingShingle	Personnel management Employment management Research Lumut, Christalina Factors that influence consumer attitude toward counterfeit product and purchase intention at Parkcity Mall Bintulu / Christalina anak Lumut
description	This research aims to identify factor that influence consumer attitude toward counterfeit product at Parkcity Mall Bintulu that lean to purchase intention. The factors that used to identify this study are price, risk averseness, social influence and personal gratification. It also aims to examine the link between the attitude toward counterfeit product and purchase intention. It is to understand whether the attitude toward counterfeit product and purchase intention have negative or positive relationship. The studies also examme the best recommendation by respondent that can be used to reduce the demand of counterfeit product. Utilizing descriptive survey research design and modified price, risk averseness, social influence, personal gratification, attitude toward counterfeit product and purchase intention questionnaire to collect primary data from samples of 250 respondents, the study finds that social influence and risk averseness have the higher effect on consumer attitude toward counterfeit and positive relationship between attitude toward counterfeit product and purchase intention.
format	Thesis
qualification_level	Master's degree
author	Lumut, Christalina
author_facet	Lumut, Christalina
author_sort	Lumut, Christalina
title	Factors that influence consumer attitude toward counterfeit product and purchase intention at Parkcity Mall Bintulu / Christalina anak Lumut
title_short	Factors that influence consumer attitude toward counterfeit product and purchase intention at Parkcity Mall Bintulu / Christalina anak Lumut
title_full	Factors that influence consumer attitude toward counterfeit product and purchase intention at Parkcity Mall Bintulu / Christalina anak Lumut
title_fullStr	Factors that influence consumer attitude toward counterfeit product and purchase intention at Parkcity Mall Bintulu / Christalina anak Lumut
title_full_unstemmed	Factors that influence consumer attitude toward counterfeit product and purchase intention at Parkcity Mall Bintulu / Christalina anak Lumut
title_sort	factors that influence consumer attitude toward counterfeit product and purchase intention at parkcity mall bintulu / christalina anak lumut
granting_institution	Universiti Teknologi MARA Cawangan Sarawak
granting_department	Faculty of Business Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/37412/1/37412.pdf
_version_	1783734426164789248

Factors that influence consumer attitude toward counterfeit product and purchase intention at Parkcity Mall Bintulu / Christalina anak Lumut

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