A study on the factors that influence the switching barriers at TM Point Tanah Merah / Norhayati Hassan

Recently, telecommunication industries face an intense competition and it gives the effects for all telecommunication’s companies. So, the telecommunication companies need to implement the good strategies in order to retain the customer’s loyalty. Switching barriers have a large effect on the custom...

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Bibliographic Details
Main Author: Hassan, Norhayati
Format: Thesis
Language:English
Published: 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/37885/1/37885.pdf
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