Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh

Purpose - The purpose of this study is to identify the key factors influencing Malaysian’s online shopping behaviour. Specifically to determine whether website design, reliability, customer service, and trust influence Malaysian’s online shopping behaviour. In addition, to determine which factors ha...

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Bibliographic Details
Main Author: Mohd Salleh, Mohamad Shamsul Aizat
Format: Thesis
Published: 2013
Online Access:https://ir.uitm.edu.my/id/eprint/37911/1/37911.pdf
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