Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh
Purpose - The purpose of this study is to identify the key factors influencing Malaysian’s online shopping behaviour. Specifically to determine whether website design, reliability, customer service, and trust influence Malaysian’s online shopping behaviour. In addition, to determine which factors ha...
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2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/37911/1/37911.pdf |
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my-uitm-ir.379112020-12-09T03:57:27Z Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh 2013-12 Mohd Salleh, Mohamad Shamsul Aizat Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Money and prices. Inflation. Deflation. Purchasing power Purpose - The purpose of this study is to identify the key factors influencing Malaysian’s online shopping behaviour. Specifically to determine whether website design, reliability, customer service, and trust influence Malaysian’s online shopping behaviour. In addition, to determine which factors has the most impact towards online shopping behaviour. Design/Methodology/Approach - For the completion of this study, the researcher used stratified sampling technique, where the questionnaires were distributed to 64 Malay, 28 Chinese and 8 Indian respondents all around Kuala Lumpur. The research design used in this study is descriptive research design. Findings – The findings of this study indicate that website design, reliability, customer service, and trust have influences on online shopping behaviour in Malaysia. Based on the findings, website design has the most impact towards online shopping behaviour, followed by customer service, trust, and reliability. Significance of study - Based on this study, online retailers can gain more understanding in conducting online business in Malaysia. This study will be use for reference and as additional information for students in marketing or other business program. Originality/ Value - The paper draws attention to a rather neglected issue of key factors that influence online shopping behaviour in Malaysia. 2013-12 Thesis https://ir.uitm.edu.my/id/eprint/37911/ https://ir.uitm.edu.my/id/eprint/37911/1/37911.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Ismail, Dr. Zurina |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| advisor |
Ismail, Dr. Zurina |
| topic |
Telemarketing Internet marketing Telemarketing Internet marketing Consumer satisfaction Telemarketing Internet marketing |
| spellingShingle |
Telemarketing Internet marketing Telemarketing Internet marketing Consumer satisfaction Telemarketing Internet marketing Mohd Salleh, Mohamad Shamsul Aizat Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh |
| description |
Purpose - The purpose of this study is to identify the key factors influencing Malaysian’s online shopping behaviour. Specifically to determine whether website design, reliability, customer service, and trust influence Malaysian’s online shopping behaviour. In addition, to determine which factors has the most impact towards online shopping behaviour.
Design/Methodology/Approach - For the completion of this study, the researcher used stratified sampling technique, where the questionnaires were distributed to 64 Malay, 28 Chinese and 8 Indian respondents all around Kuala Lumpur. The research design used in this study is descriptive research design.
Findings – The findings of this study indicate that website design, reliability, customer service, and trust have influences on online shopping behaviour in Malaysia. Based on the findings, website design has the most impact towards online shopping behaviour, followed by customer service, trust, and reliability.
Significance of study - Based on this study, online retailers can gain more understanding in conducting online business in Malaysia. This study will be use for reference and as additional information for students in marketing or other business program.
Originality/ Value - The paper draws attention to a rather neglected issue of key factors that influence online shopping behaviour in Malaysia. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Mohd Salleh, Mohamad Shamsul Aizat |
| author_facet |
Mohd Salleh, Mohamad Shamsul Aizat |
| author_sort |
Mohd Salleh, Mohamad Shamsul Aizat |
| title |
Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh |
| title_short |
Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh |
| title_full |
Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh |
| title_fullStr |
Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh |
| title_full_unstemmed |
Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh |
| title_sort |
factors affecting online shopping behaviour in malaysia / mohamad shamsul aizat mohd salleh |
| granting_institution |
Universiti Teknologi MARA, Kelantan |
| granting_department |
Faculty of Business and Management |
| publishDate |
2013 |
| url |
https://ir.uitm.edu.my/id/eprint/37911/1/37911.pdf |
| _version_ |
1783734439699808256 |