Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh

Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh

Purpose - The purpose of this study is to identify the key factors influencing Malaysian’s online shopping behaviour. Specifically to determine whether website design, reliability, customer service, and trust influence Malaysian’s online shopping behaviour. In addition, to determine which factors ha...

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書目詳細資料
主要作者:	Mohd Salleh, Mohamad Shamsul Aizat
格式:	Thesis
語言:	English
出版:	2013
主題:	Telemarketing Internet marketing Consumer satisfaction
在線閱讀:	https://ir.uitm.edu.my/id/eprint/37911/1/37911.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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