Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh
Purpose - The purpose of this study is to identify the key factors influencing Malaysian’s online shopping behaviour. Specifically to determine whether website design, reliability, customer service, and trust influence Malaysian’s online shopping behaviour. In addition, to determine which factors ha...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/37911/1/37911.pdf |
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