The effect of brand equity on consumer purchase intention : a study of SMEs frozen food product in Kota Bharu / Rosmaliza Alias
The purpose of this study is to determine the effect of brand equity on consumer purchase intention and the researcher also interested to find out which brand equity factor that most influence on consumer purchase intention toward SMEs frozen food in Kota Bharu. Brand equity model (Aaker 1991) were...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/38507/1/38507.pdf |
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