The impact of service quality on customer choice towards private hospital: a case study in USAINS / Nur Hafizah Mat Husain

This tittle of this research is “The Impact of Service Quality on Customer Choice towards Private Hospital: A Case Study in USAINS”. The purpose of this study is to identify the relationship between service quality in term of reliability, tangible, and empathy dimension on customer choice. This purp...

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Main Author:	Mat Husain, Nur Hafizah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Customer services Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/38776/1/38776.pdf
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id	my-uitm-ir.38776
record_format	uketd_dc
spelling	my-uitm-ir.387762020-12-16T04:38:54Z The impact of service quality on customer choice towards private hospital: a case study in USAINS / Nur Hafizah Mat Husain 2015-01 Mat Husain, Nur Hafizah Customer services. Customer relations Medical centers. Hospitals. Dispensaries. Clinics Hospitals. Health facilities This tittle of this research is “The Impact of Service Quality on Customer Choice towards Private Hospital: A Case Study in USAINS”. The purpose of this study is to identify the relationship between service quality in term of reliability, tangible, and empathy dimension on customer choice. This purpose of study is link with the research objectives which are to identify the impact of reliability to the customer choice, to identify the impact of tangible to the customer choice, and to identify the impact of empathy to the customer choice. The data for this study were collected using questionnaire that has been distributed to 50 respondents who are patients at USAINS. In order to answer the research objectives and hypothesis that has been made, the researcher uses multiple regression analysis to analyze the data that has been collected. The result has answer the research objectives and research hypothesis which all the factors which are reliability, tangible, and empathy have significant relationship with customer choice. 2015-01 Thesis https://ir.uitm.edu.my/id/eprint/38776/ https://ir.uitm.edu.my/id/eprint/38776/1/38776.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Mohd Fauzi, Mas Ayu Diana
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Fauzi, Mas Ayu Diana
topic	Customer services Customer relations Customer services Customer relations Customer services Customer relations
spellingShingle	Customer services Customer relations Customer services Customer relations Customer services Customer relations Mat Husain, Nur Hafizah The impact of service quality on customer choice towards private hospital: a case study in USAINS / Nur Hafizah Mat Husain
description	This tittle of this research is “The Impact of Service Quality on Customer Choice towards Private Hospital: A Case Study in USAINS”. The purpose of this study is to identify the relationship between service quality in term of reliability, tangible, and empathy dimension on customer choice. This purpose of study is link with the research objectives which are to identify the impact of reliability to the customer choice, to identify the impact of tangible to the customer choice, and to identify the impact of empathy to the customer choice. The data for this study were collected using questionnaire that has been distributed to 50 respondents who are patients at USAINS. In order to answer the research objectives and hypothesis that has been made, the researcher uses multiple regression analysis to analyze the data that has been collected. The result has answer the research objectives and research hypothesis which all the factors which are reliability, tangible, and empathy have significant relationship with customer choice.
format	Thesis
qualification_level	Bachelor degree
author	Mat Husain, Nur Hafizah
author_facet	Mat Husain, Nur Hafizah
author_sort	Mat Husain, Nur Hafizah
title	The impact of service quality on customer choice towards private hospital: a case study in USAINS / Nur Hafizah Mat Husain
title_short	The impact of service quality on customer choice towards private hospital: a case study in USAINS / Nur Hafizah Mat Husain
title_full	The impact of service quality on customer choice towards private hospital: a case study in USAINS / Nur Hafizah Mat Husain
title_fullStr	The impact of service quality on customer choice towards private hospital: a case study in USAINS / Nur Hafizah Mat Husain
title_full_unstemmed	The impact of service quality on customer choice towards private hospital: a case study in USAINS / Nur Hafizah Mat Husain
title_sort	impact of service quality on customer choice towards private hospital: a case study in usains / nur hafizah mat husain
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/38776/1/38776.pdf
_version_	1783734483354124288

The impact of service quality on customer choice towards private hospital: a case study in USAINS / Nur Hafizah Mat Husain

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