The causal relationship between hotel restaurant brand attributes, customer brand personality, walk-in customer dining experience, satisfaction and post behaviour intention / Tuan Ahmad Tuan Ismail

Brands are becoming a dominant trend in all industries as building a strong brand creates value for both the firm and the customer. The relationship between brands and consumers is built once the customers get to know a brand, use its facilities and experience it. The importance of brand is witho...

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Bibliographic Details
Main Author: Tuan Ismail, Tuan Ahmad
Format: Thesis
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/38833/1/38833.pdf
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