The causal relationship between hotel restaurant brand attributes, customer brand personality, walk-in customer dining experience, satisfaction and post behaviour intention / Tuan Ahmad Tuan Ismail
Brands are becoming a dominant trend in all industries as building a strong brand creates value for both the firm and the customer. The relationship between brands and consumers is built once the customers get to know a brand, use its facilities and experience it. The importance of brand is witho...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/38833/1/38833.pdf |
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