Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri

Automotive players that neglects post purchase have suffered poor sales as consumers no longer tolerate with mediocre services. Not only automotive players produced low quality car but also bad operational facilities when servicing their car. Resulting in low brand experience and consumers are left...

Full description

Saved in:
Bibliographic Details
Main Author: Mohd Nadzri, Wan Nadiah
Format: Thesis
Published: 2017
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!