Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah
Culture has played a significant role in all aspects of human life affecting individual behaviours and decisions making. To ascertain, understand and interpret its impact, cultural frameworks are adopted. Since the past Malaysian cultural studies has relied on Western based frameworks to explain the...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2019
|
| 主題: | |
| 在線閱讀: | https://ir.uitm.edu.my/id/eprint/39441/1/39441.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|