Market orientation, service quality and business performance of hotels in Klang Valley of Malaysia / Muhammad Bonnie Lopez

Market orientation (MO) is one of the major research streams in strategic marketing developed during the past ten years. Since its inception in the early 1992, the major thrust of research in market orientation has been to study the relationship between market orientation and business performance wi...

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Bibliographic Details
Main Author: Lopez, Muhammad Bonnie
Format: Thesis
Published: 2010
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