Determinants and consequence of total spectator experience (TSE): empirical evidence from a sport tourism event of Formula One (F1) / Rezian-Na Muhammed Kassim

A recent wave of interest on the conceptualization and measurement of total spectators (customers) experience been vigorously conducted by the marketers and academic research to understand the factors that trigger their memorable experience and has influence on continue attending the special event....

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Bibliographic Details
Main Author: Muhammed Kassim, Rezian-Na
Format: Thesis
Published: 2012
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