Determinants and consequence of total spectator experience (TSE): empirical evidence from a sport tourism event of Formula One (F1) / Rezian-Na Muhammed Kassim
A recent wave of interest on the conceptualization and measurement of total spectators (customers) experience been vigorously conducted by the marketers and academic research to understand the factors that trigger their memorable experience and has influence on continue attending the special event....
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
2012
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ir.uitm.edu.my/id/eprint/39792/1/39792.pdf |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|