The adequacy of the laws and regulations relating to online advertising in Malaysia from the consumer protection perspective / Nur Hidayah Ab Aziz
The emergence of the Internet has been currently affecting a number of areas in the business world including advertising. While online advertising presents a great number of opportunities in business-to-consumer (B2C) activities, yet, the global nature of the Internet has raised doubts in the field...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/40266/1/40266.pdf |
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