Customer satisfaction - the introduction stage of Malindo Air / Nur Izzuha Abdul Manap, Nurul Akamniza Rakman & Arliza Mohd Nor

Low cost carrier is now the trending business model of the airline industry in the Asian region. The latest entrant to the market, Malinda Air, was launched in September 2012, and has sparked the interest to do this study. The main objective of the study is to identify the significant dimensions of...

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Bibliographic Details
Main Authors: Manap, Nur Izzuha, Rakman, Nurul Akamniza, Mohd Nor, Arliza
Format: Thesis
Published: 2014
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