Factors influencing customer patronage behavior towards Kedai Rakyat 1 Malaysia (KR1M) / Ahmad Afiq Zakri, Aida Suraya Abdul Rahim & Nurul Izzati Idrus
The research explores customer patronage behavior of visitors who frequent the Kedai Rakyat 1 Malaysia (KR1M) with the aim of understanding who the main customers are and why they frequent KR1M. It is postulated that price perception, convenience, service quality, variety of assortment and sales and...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/40357/2/40357.pdf |
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