The implementation of market basket analysis in menu association model for Corm Café / Nur Amalina Kamarulzaman

Nowadays, with the challenging of business environment such as customer demand and increasing in customers, it gives a lot of pressure to every business operations. From the preliminary studies, the researcher had identified that Corm Cafe is lack of marketing strategy. Market basket analysis is one...

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Bibliographic Details
Main Author: Kamarulzaman, Nur Amalina
Format: Thesis
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/40748/1/40748.pdf
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