The implementation of market basket analysis in menu association model for Corm Café / Nur Amalina Kamarulzaman

Nowadays, with the challenging of business environment such as customer demand and increasing in customers, it gives a lot of pressure to every business operations. From the preliminary studies, the researcher had identified that Corm Cafe is lack of marketing strategy. Market basket analysis is one...

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Bibliographic Details
Main Author: Kamarulzaman, Nur Amalina
Format: Thesis
Published: 2018
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