The implementation of market basket analysis in menu association model for Corm Café / Nur Amalina Kamarulzaman
Nowadays, with the challenging of business environment such as customer demand and increasing in customers, it gives a lot of pressure to every business operations. From the preliminary studies, the researcher had identified that Corm Cafe is lack of marketing strategy. Market basket analysis is one...
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Main Author: | Kamarulzaman, Nur Amalina |
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Format: | Thesis |
Language: | English |
Published: |
2018
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/40748/1/40748.pdf |
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