Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin

Background: Non-prescription medicine advertising (NPMA) is the medium that is used by the pharmaceutical companies to deliver the information about non-prescription medicine (NPM) directly to the consumers. The purpose of this study is to evaluate the consumers' exposure, perceptions and behav...

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Bibliographic Details
Main Author: Mahhidin, Khaironi @ Nor Aini
Format: Thesis
Published: 2014
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