Analysing customer preferences for Astro using Market Basket Analysis / Nur Fatin Atirah Dahlan

In today marketing industry, the customers play the great roles in order to sustain a company or organization. Customers are the most important in order to maintain the customer loyalty and customer preference gained from the products or services offered to them and they looked for the money’s worth...

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Bibliographic Details
Main Author: Dahlan, Nur Fatin Atirah
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/41584/1/41584.pdf
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