A strategic analysis of diwannie layer cakes / Suudi Arof … [et al.]

The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous, and has become a must-buy product for tourists visiting the state, or their v...

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Bibliographic Details
Main Authors: Arof, Suudi, Jahet, Dihem
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/46875/1/46875.pdf
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