An appraisal on The Mines Shopping Fair complex environment and its’ influences on customer traffic flow / Nor Dalina Haji Ishak

In a time when retailers are finding it increasingly difficult to create a differential advantage on the basis of merchandise, price, promotion and location, the store or shopping complex / mall itself becomes a fertile opportunity for market differentiation and factors for attraction. Retailers spe...

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Bibliographic Details
Main Author: Ishak, Nor Dalina
Format: Thesis
Published: 1999
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