An appraisal on The Mines Shopping Fair complex environment and its’ influences on customer traffic flow / Nor Dalina Haji Ishak
In a time when retailers are finding it increasingly difficult to create a differential advantage on the basis of merchandise, price, promotion and location, the store or shopping complex / mall itself becomes a fertile opportunity for market differentiation and factors for attraction. Retailers spe...
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| Format: | Thesis |
| Language: | English |
| Published: |
1999
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/47486/1/47486.pdf |
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