An appraisal on The Mines Shopping Fair complex environment and its’ influences on customer traffic flow / Nor Dalina Haji Ishak

In a time when retailers are finding it increasingly difficult to create a differential advantage on the basis of merchandise, price, promotion and location, the store or shopping complex / mall itself becomes a fertile opportunity for market differentiation and factors for attraction. Retailers spe...

Full description

Saved in:

Bibliographic Details
Main Author:	Ishak, Nor Dalina
Format:	Thesis
Language:	English
Published:	1999
Subjects:	HE Transportation and Communications
Online Access:	https://ir.uitm.edu.my/id/eprint/47486/1/47486.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.47486
record_format	uketd_dc
spelling	my-uitm-ir.474862023-10-17T03:58:20Z An appraisal on The Mines Shopping Fair complex environment and its’ influences on customer traffic flow / Nor Dalina Haji Ishak 1999 Ishak, Nor Dalina HE Transportation and Communications Transportation (General works). Communication and traffic Accidents. Prevention of accidents In a time when retailers are finding it increasingly difficult to create a differential advantage on the basis of merchandise, price, promotion and location, the store or shopping complex / mall itself becomes a fertile opportunity for market differentiation and factors for attraction. Retailers spend millions of dollars each year designing building and refurbishing the shopping complex. With the growth of the shopping complex industry, shopping complex developers have become potent forces shaping image, design atmosphere, landscapes and influencing the daily lives of many hundreds of millions of consumers. This thesis is an appraisal to look upon whether complex environment (image, atmosphere, decor and events) can influences on customers traffic flow at The Mines Shopping Fair. In this study, questionnaires has been distributed and consumers were interviewed in The Mines Shopping Fair complex areas. The Mines Shopping Fair are located at Sri Kembangan, Serdang, Selangor. Approximately 100 respondents from various races, age, occupation and lifestyle that visit these shopping complex were completed sets of questionnaire provided. As determine by factor analysis, the finding indicated that majorities come to TMSF are Male and Chinese are the highest race that like to come to TMSF. 1999 Thesis https://ir.uitm.edu.my/id/eprint/47486/ https://ir.uitm.edu.my/id/eprint/47486/1/47486.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management Wahab, Rohaya
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wahab, Rohaya
topic	HE Transportation and Communications HE Transportation and Communications HE Transportation and Communications
spellingShingle	HE Transportation and Communications HE Transportation and Communications HE Transportation and Communications Ishak, Nor Dalina An appraisal on The Mines Shopping Fair complex environment and its’ influences on customer traffic flow / Nor Dalina Haji Ishak
description	In a time when retailers are finding it increasingly difficult to create a differential advantage on the basis of merchandise, price, promotion and location, the store or shopping complex / mall itself becomes a fertile opportunity for market differentiation and factors for attraction. Retailers spend millions of dollars each year designing building and refurbishing the shopping complex. With the growth of the shopping complex industry, shopping complex developers have become potent forces shaping image, design atmosphere, landscapes and influencing the daily lives of many hundreds of millions of consumers. This thesis is an appraisal to look upon whether complex environment (image, atmosphere, decor and events) can influences on customers traffic flow at The Mines Shopping Fair. In this study, questionnaires has been distributed and consumers were interviewed in The Mines Shopping Fair complex areas. The Mines Shopping Fair are located at Sri Kembangan, Serdang, Selangor. Approximately 100 respondents from various races, age, occupation and lifestyle that visit these shopping complex were completed sets of questionnaire provided. As determine by factor analysis, the finding indicated that majorities come to TMSF are Male and Chinese are the highest race that like to come to TMSF.
format	Thesis
qualification_level	Bachelor degree
author	Ishak, Nor Dalina
author_facet	Ishak, Nor Dalina
author_sort	Ishak, Nor Dalina
title	An appraisal on The Mines Shopping Fair complex environment and its’ influences on customer traffic flow / Nor Dalina Haji Ishak
title_short	An appraisal on The Mines Shopping Fair complex environment and its’ influences on customer traffic flow / Nor Dalina Haji Ishak
title_full	An appraisal on The Mines Shopping Fair complex environment and its’ influences on customer traffic flow / Nor Dalina Haji Ishak
title_fullStr	An appraisal on The Mines Shopping Fair complex environment and its’ influences on customer traffic flow / Nor Dalina Haji Ishak
title_full_unstemmed	An appraisal on The Mines Shopping Fair complex environment and its’ influences on customer traffic flow / Nor Dalina Haji Ishak
title_sort	appraisal on the mines shopping fair complex environment and its’ influences on customer traffic flow / nor dalina haji ishak
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	1999
url	https://ir.uitm.edu.my/id/eprint/47486/1/47486.pdf
_version_	1783734780824649728

An appraisal on The Mines Shopping Fair complex environment and its’ influences on customer traffic flow / Nor Dalina Haji Ishak

Similar Items