A conceptual model of student academic affair Chatbot personality - Kapferer brand identity prism integration in organizational branding / Nur Khaleeda Mohd Amin

Chatbot has grown immensely popular through the years in assisting people to navigate their daily task. Chatbot can be understood as a software that interacts with human by using natural language. Numerous of big companies implement chatbot on their daily operation to provide timeless and fast respo...

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Bibliographic Details
Main Author: Mohd Amin, Nur Khaleeda
Format: Thesis
Published: 2019
Online Access:https://ir.uitm.edu.my/id/eprint/55828/1/55828.pdf
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