A conceptual model of student academic affair Chatbot personality - Kapferer brand identity prism integration in organizational branding / Nur Khaleeda Mohd Amin
Chatbot has grown immensely popular through the years in assisting people to navigate their daily task. Chatbot can be understood as a software that interacts with human by using natural language. Numerous of big companies implement chatbot on their daily operation to provide timeless and fast respo...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/55828/1/55828.pdf |
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