Using the theory of planned behavior and religion norm to assess customer behavioral intention to adopt Islamic banking services in Malaysia / Marissa Safruddin
Malaysia is one of the world's countries with multi-racial society such as Malay, Indian and Chinese. The multi-racial society contributes to the different perception and acceptance of Islamic banking system among citizen. Due to that, the market share of Islamic banking in Malaysia has not exc...
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Format: | Thesis |
Language: | English |
Published: |
2019
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Online Access: | https://ir.uitm.edu.my/id/eprint/56744/1/56744.PDF |
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