Customer Relationship Management (CRM) practices in Libraries: a comparative study between Melaka Public Library & Multimedia University Library / Normahizah Mahat

Customer Relationship Management (CRM) is not new in organization, company, and firms. This term is always being used for organization to reflect the relationship between the organizations with their customers. As the customers are the essential assets to the organizations, they have to identify the...

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Bibliographic Details
Main Author: Mahat, Normahizah
Format: Thesis
Published: 2004
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