A breakthrough on enhancing customer service quality with the formulation of strategic management at Sutera Inn Prima / Nur Zarawati Mohd Zain

Eversince men started trading he has been looking for a more effective way to maximize business efficiency. Business efficiency as such as quality product and service, understanding the need and wants clearly and others. Having a good idea is only part of an innovative business or marketing concept....

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Main Author:	Mohd Zain, Nur Zarawati
Format:	Thesis
Language:	English
Published:	1998
Subjects:	Small business Medium-sized business Business Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/59828/1/59828.pdf
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id	my-uitm-ir.59828
record_format	uketd_dc
spelling	my-uitm-ir.598282022-05-18T07:19:26Z A breakthrough on enhancing customer service quality with the formulation of strategic management at Sutera Inn Prima / Nur Zarawati Mohd Zain 1998-10 Mohd Zain, Nur Zarawati Small business. Medium-sized business Planning. Business planning. Strategic planning Business Consumer satisfaction Customer services. Customer relations Eversince men started trading he has been looking for a more effective way to maximize business efficiency. Business efficiency as such as quality product and service, understanding the need and wants clearly and others. Having a good idea is only part of an innovative business or marketing concept. Convincing others that it is a worthwhile proposition is perhaps the most difficult aspect, along with putting it into action. Sutera Inn Prima as one of the leading hotel company in Kelantan requires better marketing strategies in pursuit of its establishment with the existing of strengths, weaknesses, opportunities as well as threats. As a matter of fact, Sutera Inn is still in its introductory stage and require more and better marketing strategies in accomplishment of its mission and vision. Generically speaking, it needs more improvement in terms of its service provided, better allocation of all the resources as in capturing larger target market domestically as well as internationally. In a general sense, Sutera Inn is facing several problem in pursue of its establishment and achievement. There are several problems that have been identified as such as lack of promotion and have a quite high retention rate. In addition, frequent customers complaints about the hotel service and others also remain as a problem for Sutera Inn Prima. In the quest of providing better and efficient service in order to enhance customer service quality, strategic management is applied in solving the stated problems. So as to overcome the shortcomings there are several marketing strategies developed to cope with the current 1998-10 Thesis https://ir.uitm.edu.my/id/eprint/59828/ https://ir.uitm.edu.my/id/eprint/59828/1/59828.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty of Business Management Dollah, Hussian
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Dollah, Hussian
topic	Small business Medium-sized business Small business Medium-sized business Business Consumer satisfaction Small business Medium-sized business
spellingShingle	Small business Medium-sized business Small business Medium-sized business Business Consumer satisfaction Small business Medium-sized business Mohd Zain, Nur Zarawati A breakthrough on enhancing customer service quality with the formulation of strategic management at Sutera Inn Prima / Nur Zarawati Mohd Zain
description	Eversince men started trading he has been looking for a more effective way to maximize business efficiency. Business efficiency as such as quality product and service, understanding the need and wants clearly and others. Having a good idea is only part of an innovative business or marketing concept. Convincing others that it is a worthwhile proposition is perhaps the most difficult aspect, along with putting it into action. Sutera Inn Prima as one of the leading hotel company in Kelantan requires better marketing strategies in pursuit of its establishment with the existing of strengths, weaknesses, opportunities as well as threats. As a matter of fact, Sutera Inn is still in its introductory stage and require more and better marketing strategies in accomplishment of its mission and vision. Generically speaking, it needs more improvement in terms of its service provided, better allocation of all the resources as in capturing larger target market domestically as well as internationally. In a general sense, Sutera Inn is facing several problem in pursue of its establishment and achievement. There are several problems that have been identified as such as lack of promotion and have a quite high retention rate. In addition, frequent customers complaints about the hotel service and others also remain as a problem for Sutera Inn Prima. In the quest of providing better and efficient service in order to enhance customer service quality, strategic management is applied in solving the stated problems. So as to overcome the shortcomings there are several marketing strategies developed to cope with the current
format	Thesis
qualification_level	Bachelor degree
author	Mohd Zain, Nur Zarawati
author_facet	Mohd Zain, Nur Zarawati
author_sort	Mohd Zain, Nur Zarawati
title	A breakthrough on enhancing customer service quality with the formulation of strategic management at Sutera Inn Prima / Nur Zarawati Mohd Zain
title_short	A breakthrough on enhancing customer service quality with the formulation of strategic management at Sutera Inn Prima / Nur Zarawati Mohd Zain
title_full	A breakthrough on enhancing customer service quality with the formulation of strategic management at Sutera Inn Prima / Nur Zarawati Mohd Zain
title_fullStr	A breakthrough on enhancing customer service quality with the formulation of strategic management at Sutera Inn Prima / Nur Zarawati Mohd Zain
title_full_unstemmed	A breakthrough on enhancing customer service quality with the formulation of strategic management at Sutera Inn Prima / Nur Zarawati Mohd Zain
title_sort	breakthrough on enhancing customer service quality with the formulation of strategic management at sutera inn prima / nur zarawati mohd zain
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty of Business Management
publishDate	1998
url	https://ir.uitm.edu.my/id/eprint/59828/1/59828.pdf
_version_	1783735061062877184

A breakthrough on enhancing customer service quality with the formulation of strategic management at Sutera Inn Prima / Nur Zarawati Mohd Zain

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