A study on public awareness towards promotional programs of Darul Ehsan Tourist Centre (DETC), Shah Alam / Nor Aida Puteh
This study is to examine the public awareness towards the promotional activities of Darul Ehsan Tourist Centre (DETC). The research focused more on the promotion mix elements as the factors of the public awareness and how those factors create public awareness. The level of public awareness will be m...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2000
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/59877/1/59877.pdf |
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